Y&U IS YU is an artisanal clothing store founded by Baoqing Yu (aka. Lillian), who designed unique dresses for the character Ariel in Disney's Broadway 25th-anniversary celebration. The mermaid princess holds a special place in her heart, inspiring her to use this iconic character as her brand's image.

Y&U IS YU is an artisanal clothing store founded by Baoqing Yu, who designed unique dresses for the character Ariel in Disney's Broadway 25th-anniversary celebration. The mermaid princess holds a special place in her heart, inspiring her to use this iconic character as her brand's image.