Lipmann Photography

This logo design project is for a Hong Kong-based filmmaker deeply passionate about both fiction and documentary. Knowing that Lipmann is a professional photographer who loves to capture bits and pieces of life from his perspective and record humanistic culture by shooting short films, I designed a minimalist and meaningful logo for him. Taking the camera as a prototype, I highlighted the button of the camera and the red light that would appear during photography to sketch his love for photography.  At the same time, the combination of a minimalist logo and his name can express his connection to the photography industry more quickly.